5+ A Day® Key Messages
- Eat five or more handfuls of colourful fruit and vegetables every day for better health, taste and variety.
- New Zealand nutrition guidelines recommend that you eat five or more servings of fresh fruit and vegetables every day. Specifically, three or more servings of vegetables and two of fruit.
- A serving of fruit and vegetables is about a handful and everyone uses their own hand, so a child’s serving is smaller than an adult’s.
- Colourful fruit and vegetables contain many of the vitamins, minerals and phytochemicals (fight-o-chemicals) that the body needs to maintain good health and energy.
- Research conducted in 2010 shows 78% of Kiwi’s are familiar with the 5+ A Day message with 41% of the population actually eating 5+ A Day. This is up from 31% in 1995. The aim now is to get 50% of New Zealanders eating 5+ A Day fresh fruit and vegetables by 2015 for better health, taste and variety.
- A family of four can purchase a week’s worth of fruit and vegetables for as little as 28 cents a serving**.
*Colmar Brunton research conducted for 5+ A Day in May 2010 (unprompted awareness)
**Shopping done at two Auckland supermarkets in August 2010